Marketing Communications Manager
Malden, MA
Full Time
Mid Level
Marketing Communications Manager
Malden, MA
Malden, MA
About actnano:
We are a dynamic materials technology company in Malden, MA. With a strong global technical team, we develop and manufacture coatings that protect printed circuit boards in electronics, allowing them to function in water-laden environments. We work with the biggest brands in the consumer electronics and automotive industries to increase product reliability and improve product performance in wet and humid conditions. Not only do we provide a portfolio of coatings, but we also work closely with our customers to help solve some of their most difficult problems through rapid innovation and ingenuity.
About this role:
This is a high-impact role targeting expansion of actnano’s global presence and brand leadership including custom content for priority markets. This individual will support defining actnano’s brand voice, content and communications that meets Fortune 500-level presence and expectation of global customers.
This role will work directly with our Director of Marketing and SVP of Commercial Growth. The right candidate will blend strategy development with a focus on hands-on execution, owning marketing output and driving cross-functional coordination required to move the business forward. This individual will ensure actnano communicates with clarity, confidence, and purpose as a established leader to global customers in the electronics, automotive, and AI/hyperscaler markets.
Core Responsibilities:
Strategic Communications- Content development Roadmap: Maintain and drive an annual content development roadmap, aligning initiatives to company growth priorities and execution timelines.
- Brand Strategy: Lead a wide spectrum of brand communications, internal and through third parties, with a focus on hands-on execution to ensure actnano shows up with impact.
- Communication Planning: Develop and execute external communication planning and manage media relations to strengthen the company’s voice, while protecting and enhancing reputation.
- Thought Leadership: Ghostwrite or edit executive articles and industry insights to strengthen the company’s position as an expert in its field.
- Leadership Visibility: Regularly communicate goals, progress, risks, and resource needs to leadership and cross-functional stakeholders.
- Fortune 500 Messaging: Elevate and own actnano’s corporate messaging and positioning to ensure a consistent, world-class brand perception.
- High-Impact Content: Lead the hands-on creation of technical copywriting, social media updates, blog posts, and multimedia assets that communicates actnano’s value proposition across different markets.
- Sales Enablement: Standardize and refine all customer-facing materials, including global selling collateral and sales tools.
- Modular Pitch Systems: Build and maintain a modular "Master Pitch Deck" that can be customized for different industries and contexts.
- Social Proof: Collect and integrate customer testimonials and case studies into presentations to provide social proof.
- Commercial Translation: Partner closely with Engineering and Technical teams to translate technical data and complex materials into commercial-friendly content.
- Global Events: Support the end-to-end look and feel of actnano’s trade show presence (e.g., CES, APEX, Productronica), ensuring high-quality, professional execution.
- Demonstrator Polishing: Work with technical team to ensure all technical demonstrators and physical booth materials are professional, polished, and presented to a "best-in-class" standard.
- Strategic Awareness: Identify and secure placements on the right platforms, podcasts, and advertising campaign approaches to raise awareness among key decision-makers.
- Digital Infrastructure: Support initiatives such as website refresh/redesign, SEO/GEO strategy, and targeted digital advertising to support top-of-funnel growth.
- Resource Management: Identify required internal and external resources and coordinate execution of deliverables, acting as the point of contact as needed.
Leadership & Accountability
- Ownership: Takes clear ownership of outcomes, proactively identifies gaps, sets direction, and mobilizes others.
- Balance: Manages both coordination responsibilities along with hands-on content creation and execution.
- Cross-Functional Partnership: Works closely with Sales, the Strategic Growth Office and Technical teams to understand and communicate actnano's value propositions.
- Technical Copywriting: Ability to translate complex data into commercial-friendly content and compelling technical marketing materials.
- Compelling Content: Strong, demonstrable ability to generate high quality content across multiple media (static, video, audio) for distinct platforms (website, social, advertising, collateral) and for different audiences (industry, investor, customer, tastemaker).
- Professional Standards: Maintains high standards for delivery across all content, events, and campaigns.
- Experience: At least 3-5 years of corporate marketing or communications experience, with a proven track record in B2B strategy and collateral development.
- Content portfolio: Strong examples of customer-facing collateral, outward brand images and videos, and external placements – demonstrating experience and success in a similar role
- Education: A degree in Marketing, Communications, Public Relations, Design, or a related field is preferred.
- Technical Skills: Experience creating technical marketing content; proficiency in managing social media, SEO/GEO, and multimedia production (video/short-form content).
- Vendor Management: Experience identifying and managing third-party resources, such as web developers and PR agencies.
The salary range for this position is $80,000 – $129,000 per year, which reflects the base pay the Company reasonably and in good faith expects to pay at the time of this posting.
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